about
Tonic is an independent creative agency specialising in music.
Here, music IS the big idea.
We create music content for clients including brands, agencies and production companies. We work across all media – commercials, film, games, integrated entertainment, events, retail identity & strategy, or preferably an intelligent mix of them all.
We like to blur the lines, shake shit up, and introduce great music to the world.
Simply put, we’re here to make you sound good.
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“The times are a-changing. This is a revolution, one that’s being led by an independent London-based company called Tonic and its founder, Susan Stone. It is Stone’s wealth of experience that puts Tonic at the fore of this contemporary shift towards a deeper collaboration between filmmakers and musicians. With agencies like Tonic bringing new music to the masses at the other end of the scale, there’s no telling how far up the revolution might reach.” Little White Lies →
“In Short, I love it” →
“Tonic totally ‘got it.’ An amazing experience.” →
“They nailed it.” →
“A triumph in surround sound … we couldn’t have been happier.” →
“Sold. Screw everyone else. This is better than anything we’ve heard.” →
“You’re a star! It was a smash hit…” →
“You will always be the first people we go to in future.” →
“Whoever was responsible for that advert give them a BAFTA or something.” →
“She nailed it on her first set of suggestions.” →
“An integral part of our team from start to finish.” →
us
Susan Stone
Position
Owner/Creative Director
What she really does
Head of music supervision & strategy for Tonic.
Theme Song
“Rose Garden” by Lynn Anderson
Where you’ll find her
Rough Trade West, Danceworks, Prince Charles Cinema, practising cello, hunting for good Mexican food and dirty martinis.
In lyrics
“She’s always on time ’cause the girl got rhythm”
Never on her desert island disc
“Free Fallin’ ” by Tom Petty
Alex Hancock
Position
Music Supervisor
What he really does
Uses his Brilliant Music Knowledge superpower to serve our clients and the good of mankind.
Theme Song
“Jackie” by Scott Walker
Where you’ll find him
Honest Jon’s, Curzon Soho, Pappagone’s, playing or watching football. Trying (in vain so far) to sync old funk/disco/electro tracks.
In lyrics
“I’ll punch a donkey in the streets of Galway”
Never on his desert island disc
“Standing In The Way Of Control” by The Gossip
Andrea Minze
Position
Head of Creative
What she really does
Challenges status quo in music and sound, face-dives into the unexplored
Theme Song
“This Must Be the Place (Naive Melody)” by Talking Heads
Where you’ll find her
Cobra Studios in East Austin, banging on drums, strumming on guitar, snapping Polaroids, blazing through The Criterion Collection, combing the bins at End of an Ear Records, muddling Old Fashioned cocktails
In lyrics
“All my exes live in Texas”
Never on her desert island disc
“Vertigo” by U2
Beccy Grierson
Position
Senior Music Producer
What she really does
Music Supervision, new business, connecting music with brands
Theme Song
“Expansions” by Lonnie Liston Smith
Where you’ll find her
Soul Jazz records, eating tapas, doing pilates, at the Big Chill or taking over ipods at parties and forcing people to listen to disco, hip hop & house!
In lyrics
“You’ll never find out if you never try”
Never on her desert island disc
“The Club is Alive” by JLS
awards
