Social Whirl Part II: Mflow

Following on from the last post - MFlow have also become more sociable recently...

MFLOW:

Where Spotify have integrated their social features with the social giant that is facebook, Mflow look to be focusing on sociability within their own application, with an update released yesterday.

Cool features:

- The all new 'People' tab has a 'people like me' section which points out other users who are flowing similar music to you so you can decide whether to follow them or not.
- SImilarly useful, if you search for a band, you'll now also see their top recommenders
- The new 'Channels' and 'Music' tabs make it easier to find genre-specific flows and keep an eye on new releases and charts.
- You can also flow tracks to specific users (a previous update) by ticking the checkbox and selecting who you're flowing to.

Is the key difference in the social space…people you know versus people you don't?

- Spotify pulls in your facebook friends (although you can search for people, assuming you know their username).
- Mflow shows you people who are active and/or have similar tastes that you may or may not already know (although you can invite your friends).

Clearly these aren't the last changes either service is ever going to make. Mflow has only been around 2-3 months compared to Spotify's just over 18 months since beta-launch and both seem to constantly be evolving - where to next?

For Spotify…it's The Netherlands.

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