O2 – Pool Party

WHO: VCCP & O2

THE MUSIC: “The Red” by Jaylib

THE BRIEF: Find those ducks a credible party tune for this above the line campaign.

WHAT WE DID: We found, negotiated and licensed the track (including sample clearance) with the rights owners, who released this version to iTunes in tandem with the campaign.

WHAT THEY SAID:

• Yo… F*ck T-Mobile, this advert makes me wanna join 02 like a motherf**ker!
• Jaylib?… Right, bye Orange. Hello O2.
• Whoever was responsible for that advert give them a BAFTA or something
• BIG UP 02 and J Dilla!!!! Makes me glad to be on this network….
• LONG LIVE DILLA. Just on this advert alone I’m gonna change networks!!

Comments taken from O2’s official Youtube channel