Visit Wales

TITLE: Visit Wales – We Want Piers Bramhall

WHO: Wieden + Kennedy and Visit Wales

THE MUSIC: Islet – Ringerz

DIRECTED BY: Bigballs Films

WHAT WE DID: W+K London and Visit Wales created this playful and interactive campaign to encourage people to holiday in Wales. The campaign involved a series of online films charting the experiences of Englishman Piers Bramhall and his girlfriend, Emma Foley, as they enjoyed the unique itinerary planned for their trip and features real businesses encouraging the pair to come and visit them on their travels. We worked with W+K London to license this track by Welsh act Islet that’s full of heart.