Honda “Spark”

TITLE: Honda Spark

WHO: Wieden + Kennedy & Honda

THE MUSIC: SBTRKT – Go Bang

DIRECTED BY: Martin Krecji

WHAT WE DID: Music & Rerecord Supervision

One tiny spark. One big bang. We were challenged to breathe fresh musical air into the lungs of this idea’s journey—from the first strike of flint against rock, to the New Honda Civic’s tires against road. Rising to the challenge was SBTRKT’s “Go Bang,” a museful track we felt perfectly accompanied this celebration of a thought well done. We also oversaw the rearranging of strings, to give it that extra emotion warranted of conquering The Great Unknown.