AARP

WHO: GSD&M/AARP & a room full of Betty Whites

THE MUSIC: An original song created by Tom Haines & Christopher Branch

THE BRIEF: Write the debut track for The Bettys and give Betty something to shake her 89-going-on-21 booty to.

WHAT WE DID: We worked closely with GSD&M to craft a vocal disco funk track with just the right ‘Get Over It’ attitude.

WHAT THEY SAID: “It’s very cool, as is Betty White, who, at 89, is definitely the coolest grandma you never had.” – VH1 bestweekever.tv, 20 June 2011

“you’d never expect to be sending an AARP commercial to all your friends saying, “Watch this video!!” – Salon

“This is wonderful!” – Perez Hilton