Bridgestone

WHO: The Richards Group & Bridgestone

THE MUSIC: Original score & sound design by Jack Sedgwick

THE BRIEF: To compose an atmospheric score that retains both an aura of the magical alongside intense moments of drama. To support the visual in creating a feeling of wonder worthy of being aired at the US Superbowl! Oh – and not to forget that the little nocturnal chap is no ordinary Beaver!

WHAT WE DID: Jack Sedgwick scored an original piece of music for this new Bridgestone commercial. Recorded in a studio in East London, the music features a harp, flute, cello, Glockenspiel, & a group of very talented sopranos. Alongside the music, Jack also created the intrinsic sound design making the two sync perfectly together. We worked alongside Jack in fixing and producing the recording session.

WHAT THEY SAID: “Music was a crucial element in telling our story. We needed a dramatic piece that would give us a sense of the mystical woods where the story takes place, while also providing a cue that this beaver is not your average woodland creature. Incredibly, the score Jack composed does all that and more. From beginning to end, Tonic totally “got it.” An amazing experience.”