Sony Ericsson

WHO: iris Experience / Sony Ericsson

THE MUSIC: A 25-minute original score & sound design by Smith Henson

THE BRIEF: To create the music and atmospherical soundscape for the Sony Ericsson Xperia PLAY launch party in London.

WHAT WE DID: The massive event took place at Sony Ericsson’s pop-up Xperia PLAY Rooms in central London. Smith Henson created an intense soundscape composed to immerse visitors in the magical sets of some of their favourite gaming worlds. The sets within the PLAY Rooms included forests, a burning helicopter, streets of Shanghai and racing cars, all of which had to be encompassed into the soundscape. It was a full day and night party, heavily promoted to the public through releasing ‘golden tickets’ via the Metro Paper.

WHAT THEY SAID: “We briefed Joe & Alexis to create a sound-scape which would help plunge visitors into our ‘in-game’ world. The final result was a triumph in surround sound! Subtle, epic, light and dark – we couldn’t have been happier.”