Zales

WHO: Zales/GSD&M

THE MUSIC: You Ain’t Alone — Alabama Shakes; Diamonds In Her Eyes — Pajama Club; Timeless Form, Formless Time — Rafter

WHAT WE DID: Diamond retailer, Zales, have made a commitment in recent years to support emerging artists in their advertising. And this year would be no different. We were tasked with finding tracks that complimented the romantic moments in the films, as well as the wintry, holiday environments — all from artists on the rise. We found and negotiated tracks from Alabama Shakes, Pajama Club and Rafter to help put a fresh tone to ringing in the holidays.

DIRECTED BY: Michael Haussman

WHAT THEY SAID: “Tonic nailed exactly what we needed”